MarkCromer.net
will soon feature the entire catalog of Low Magazine,
the independent student magazine that grew out of Cal
Poly Pomona.
With Pens In Hand:
A Brief History of Low
In the fall of 1988, journalism
students Mark Cromer and Mark Dominick launched Low
Magazine in protest of the politically correct, institutional
censorship that was rife at the California State Polytechnic
University, Pomona.
Caught between a cadre of
hard-line Leftist and Feminist professors in the university's
Communication Department who aggressively lashed out
at students who did not parrot their ideological doctrine;
and a conservative Administration that felt students
were allowed on campus only to pay fees, go to class
and shut-up, Cromer
and Dominick first published Low Magazine as a way
to raise a blazing middle finger right in their uptight
faces.
The musings and antics of Abbie
Hoffman, Mario Savio and Lenny Bruce served as inspiration,
with a soundtrack provided by The Doors and spiritual
guidance by Mother Earth.
As Timothy Leary had told Cromer
at Cal Poly back in 1985 "Dissent is as American
as sticking a feather in your cap and calling it 'macaroni.'"
From 1988 until 1997, Low Magazine
quickly evolved from a gritty Free Speech protest
to a vibrant independent student magazine that spread
to eight university campuses in Southern California
and Northern Arizona-with subscribers in almost every
state.
These were the salad days of the
'zine revolution that exploded out of desktop technology
falling into the hands of guys like Cromer and Dominick.
Low Magazine joined the ranks of such 'zines as Angry
Thoreauan, POP Smear, The OtherSide, Roller Derby,
Drinkin' Buddy and many others.
Maturing to blend student writers
and artists with professional journalists and illustrators,
Low Magazine beat out the officially sanctioned publications
on virtually every campus it circulated at, including
the venerable OPUS at Cal Poly Pomona.
As Low Magazine grew increasingly
professional by publishing hard-hitting exposes covering
politics, culture and sex as well as the free-wheeling
prose and art of some of the best young writers and
artists in Greater LA, the faculty "advisors"
who actually ran OPUS at Cal Poly produced lobotomy-inducing
fare, publishing "news articles" on bar
codes, meat-cutting jobs, train sets and summer fashion.
While the 'zine revolution was
exploding all over the country, the Politically Correct
apparatchiks in Cal Poly's Communication Department
imploded in a fit of rage over Low Magazine, a spasm
of hate and fear that would have done their intellectual
benefactor Joseph Stalin proud. Low Magazine had blown
OPUS out of the water in circulation, ad revenue and
literally every other measurement of real-world publishing
success. The boot-wearing Fem-wing that ran Cal Poly's
Communication Department went into intellectual menopause,
suffering hot flashes, hormonal fits of hysteria,
weeping at the sight of a magazine they didn't control.
When OPUS finally crumbled under
the sheer weight of the Communication Department's
commitment to mediocrity and ceased publishing, the
department's Politically Correct squads (think an
academic version of Mao's Revolutionary Guards) went
ballistic. A few of the more committed professors
launched a campaign to destroy Low Magazine distribution
stands, began tearing down Low posters and threatened
academic retribution against student contributors.
The sick irony of watching public
tax-paid professors roam the halls tearing down posters
that celebrated a magazine they didn't appreciate
was intense, like having a seat at the Reichstag Fire
show trial.
It was truly obscene, yet captivating,
to watch so-called educators at a state university-their
faces contorted into masks of hate-launch an intellectual
Kamikazi attack on an independent publication. Napoleon
Bonaparte once remarked that he feared three free
newspapers more than a hundred thousand bayonets.
These professors at Cal Poly's Communication Department
embodied that fear.
Of course, the faculty's censorious
outrage only inspired the Low staff and the small,
independent student magazine began achieving greater
things.
In the spring of 1994, Low Magazine
filed a California Public Records Act request to obtain
the police report documenting the arrest of Montclair
Mayor Larry Rhinehart, who the Ontario Police Department
had snared in a prostitution sting on Holt Avenue.
The mayor was a friend of San Bernardino County District
Attorney Dennis Stout and-surprise, surprise-Rhinehart
was the only one of 19 men arrested who was not charged
with a crime. The DA offered the dubious claim of
"lack of evidence," though apparently it
had enough evidence to charge the other 18 schmucks.
Low published the details culled
from the arrest report in a blistering cover story
entitled 'Man About Town,' which sparked local protests
at city hall, was picked up by local television stations
and resulted in Rhinehart's resignation.
While the so-called "mainstream"
media had long covered pornography simply as an on-going
crime story, Low was the first regional magazine to
reflect the emerging moral climate on university campuses
by regularly reporting on the industry from a wide
array of aspects, including porn's cultural impacts,
artistic issues and the sexual politics that porn
provokes.
Low Magazine's 1995 cover story
on sexual provocateur Max Hardcore detailed the exploits
of the former UPI photographer who was pushing porn
to the edge. The story was actually entered into evidence
in a Federal Court case over intellectual property
rights to the name 'Max Hardcore.'
When Timothy Leary was celebrating
his impending death in 1996, he invited Low Magazine
out to spend a few quiet moments with him in his Beverly
Hills pad, where he recalled past glories and seemed
genuinely ready for his date with oblivion.
Putting his arm around Cromer,
Leary nodded earnestly and sent him away with these
last words: "You do your thing and I'll do mine,
between the two of us we'll get the word out."
Just weeks later Leary was dead
and the New York Times published Low Magazine's cover
photograph on the front page of its National Edition
obituary. Low celebrated by plastering Cal Poly Pomona
with hundreds of posters of the cover shot; heralding
"All The Art That's Fit To Print" and the
Communication Department's Khmer Rouge-like faculty
finally bowed their heads in utter defeat.
By 1997, after a decade of publishing
Low, Cromer decided to it was time to fold the magazine
while it was at its zenith and move on to new challenges
and opportunities on the horizon.
Larry Flynt flirted with the idea
of buying Low Magazine, but ended up hiring Cromer
to launch another project for him instead.
The last issue of Low Magazine
to roll off the presses was a 100-page blowout that
touched off poignant salutes from a wide array of
publications, including Cal Poly's Poly Post and the
University of La Verne's Campus Times, which celebrated
just how much the magazine had changed the dynamic
on those campuses.
The one-time bastard child of
the campus press had become an undeniable part of
the landscape that would be missed.
The Poly Post published a special
section saluting Low Magazine, the Cal Poly Library
archived an entire collection of the magazine and
its posters and Cromer was invited to speak at the
annual Com Day in 1997 and 1999, drawing the largest
audience of students at both events.
To see the full collection of Low Magazine Covers
Click HERE
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